# Mitch John

> Mitch John is an independent growth consultant based in Wellington, New Zealand, helping ecommerce founders, business owners, startups and app teams with strategy and practical execution.

Your on demand business partner for ecommerce, SEO and growth. Clear priorities, honest advice and practical help from Mitch John in New Zealand.

This is a curated guide to the public website. Linked pages contain the full service details, project context and article publishing dates. Case studies describe individual past projects, not guaranteed results.

## Services

- [How I can help](https://mitchjohn.nz/how-i-can-help): An overview of consulting, priorities and ways to work together.
- [SEO](https://mitchjohn.nz/seo): SEO consulting for businesses that want a clear view of what is worth fixing, writing and measuring.
- [Ecommerce](https://mitchjohn.nz/shopify): Ecommerce and Shopify consulting that connects your store, marketing and business decisions.
- [ASO](https://mitchjohn.nz/app-store-optimisation): App store optimisation consulting for Shopify apps, mobile apps and software marketplaces.
- [CRO](https://mitchjohn.nz/conversion-rate-optimisation): Conversion rate optimisation consulting to find friction in your website and prioritise useful experiments.
- [AI](https://mitchjohn.nz/ai-seo): Practical AI and AI search consulting for ecommerce founders and growing businesses.

## Case studies

- [Selected work](https://mitchjohn.nz/work): Client projects across ecommerce, search, apps and software.
- [A clearer plan. A much bigger year.](https://mitchjohn.nz/work/growth): Business improvements, a tighter focus on what worked and sustained SEO helped this New Zealand store grow.
- [Making every page earn its place.](https://mitchjohn.nz/work/search): An electronics retailer added around 17,000 organic visitors per quarter through purposeful pages and local search.
- [Opening up a new discovery channel.](https://mitchjohn.nz/work/ai-discovery): An international furniture brand grew its discovery traffic from ChatGPT over 2025.

## Key articles

- [Why ChatGPT Is Now the Checkout Button for the Internet](https://mitchjohn.nz/articles/why-chatgpt-is-now-the-checkout-button-for-the-internet): A practical way to think about AI shopping, product information and your next ecommerce decision.
- [Is SEO Dead in 2025? How Your Strategy Should Change](https://mitchjohn.nz/articles/is-seo-dead): Search keeps changing. Here is how I decide which parts deserve a business owner’s attention.
- [How to appear in the Google Answers Box (Featured Snippets)](https://mitchjohn.nz/articles/how-to-appear-in-the-google-answers-box-featured-snippets): A practical approach to featured snippets and Google answer boxes, with clear headings, direct answers and useful examples.
- [Handling fraud orders in Shopify when the fraudsters won't quit](https://mitchjohn.nz/articles/handling-shopify-fraud-orders): Lessons from helping stores deal with repeated suspicious orders and the operational work they create.

## Get in touch

- [Free website or app audit](https://mitchjohn.nz/#free-audit): Request a recorded walkthrough with feedback on conversion, SEO and practical improvements, delivered by email.
- [Free discovery call](https://mitchjohn.nz/book#discovery): Book a free 30-minute conversation about your business and next steps.
- [Ask Mitch a question](https://mitchjohn.nz/contact): Send an enquiry or email mitchell@mitchjohn.nz.

## Optional

- [Free resources](https://mitchjohn.nz/resources): Articles and practical checklists.
- [Shopify launch checklist](https://mitchjohn.nz/shopify-launch-checklist): Prepare your store for its first customers.
- [Shopify success checklist](https://mitchjohn.nz/shopify-success-checklist): Review an established store and identify opportunities to improve.
- [All articles](https://mitchjohn.nz/articles): Browse more writing on ecommerce, search and business growth.