Are you optimising your Shopify store for the Google Discovery feed?
How I think about useful editorial content and discovery for an ecommerce business.
Google Discover is a new mobile experience that helps users find new websites, content, and information without searching. Think of it kind of like a social media platform, except instead of aggregating posts, it aggregates content from across the web.
Over 44% of all links on Google Discover are from ecommerce websites. Google Discover is critical for Shopify stores because it helps you reach new customers, and the frequency at which you appear in Google Discover directly impacts your chances of appearing at the top of Google’s search results.
I have helped many New Zealand Shopify stores interested in SEO increase their visibility with Google Discover, here are a few simple tricks you can do to get started:
#1 Deliver quality content
Are you creating content or sharing valuable information on your Shopify website? Google Discover rewards valuable content that readers find interesting, so the first place to start is by thinking of what your customers care about, and contributing authentic information on your Shopify store.
#2 Improve your technical SEO
Make sure that you have structued data added to every page on your website, your images are high-quality, and your website loads quickly.
#3 Keep up with what’s trending
Keep track of what emerging topics are popular for your industry, and share your unique perspective or guidance on your website, social media, and newsletter. Examples of what to look out for could be new brands, events related to your industry, viral products, or seasonal searches.
