Your #1 SEO Expert in New Zealand
Work with a local SEO expert who knows how to produce real results for New Zealand businesses. With 10+ years working across over 120 New Zealand websites, I guarantee with a 6-month risk-free trial that I can increase your SEO rankings.
How does it work?
For one flat monthly fee, I’ll be your in-house SEO expert for your website. This is my secret sauce to make sure your SEO rankings steadily improve:
Keyword Research & Planning
Do you know what search terms you should be targeting with each page on your website? I can help you figure that out and manage the SEO performance of each page with a website topic map.
Relevance & Authority
I add value to your web pages through copywriting, media, and interactive elements to boost your topic relevance and authority. With my local knowledge, I can optimise this content for a New Zealand audience.
Technical Optimisation
A poorly made website is the #1 pitfall for New Zealand businesses struggling to get SEO results. I can help you make your website load faster, broadcast the right metadata, and all the other 200+ technical optimisations to boost your signal.
Why work with me?
Here are just a few of the reasons why New Zealand businesses choose me to manage their SEO.
No fixed contracts
Pay the same fixed price each month, cancel or pause anytime.
Local SEO expert
10+ years experience optimising SEO on over 120+ businesses of all sizes & industries across New Zealand.
Fast response times
You’ve never worked with a freelancer this on the ball.
No middle-men
You’ll work directly with me - no outsourcing or offloading you to the B team.
Unlimited meetings
Schedule video calls as often or as little as you’d like to get my consultation or go over progress.
6-month risk-free trial
100% of your money back If I can't increase your SEO rankings in 6 months.
What I can help you with
My skill set covers SEO optimisation for a range of different website platforms & technology stacks.
- Shopify / Shopify Plus
- WordPress / WooCommerce
- RocketSpark
- Wix
- SquareSpace
- Weebly
- WebFlow
- BigCommerce
- Magento
- Custom Builds
Some of the tools I use
- Google Search Console
- Google Trends
- Google Ads (Keyword Research)
- Google My Business (Local SEO Optimisation)
- web.dev
- Webmaster
- Ahrefs
- Semrush
I get SEO results for New Zealand businesses that other agencies can't.
While many New Zealand Shopify merchants were struggling to get new visitors during the harsh 2023 year compared to 2022, I grew the organic traffic of a local fashion brand by 90%, resulting in an extra ~80,000 website visitors per quarter.
My work on the Shopify store's SEO contributed to their 28% increase on online sales for 2023 compared to the same time period in 2022, a phenomenal result during a time where many other local businesses were down in sales.
Here is how I did it:
- #1 A Faster & Better Website. You will struggle to achieve any SEO growth if the shopping experience of your store isn't perfect. I improved loading time from 5 seconds on average to 0.5 seconds, and redesigned the store layout for better online shopping.
- #2 A Cross-Platform Content Strategy. I worked with their internal team on a combined content strategy that was cross-posted on their website, social media, and weekly newsletter. The end result was simplifying their content creation while increasing the reach of their content.
- #3 Rich Snippets & Discovery Feed. With a few simple changes to their website and content, I increased the frequency that their website appeared in Google's rich snippets and discovery feed, which is one of the most important and overlooked factors for SEO rankings in modern day.
What can you expect from me?
Here are just a few of the ways I can help you with SEO for your website or online store.
Technical Auditing
I will audit your website or online store to identify issues and possible improvements including aspects like page structure, metadata, duplicate content, and rich snippets.
Site Speed
As a technical expert across many platforms such as Shopify, WordPress, & more, I can optimise your website to load faster, a key factor in SEO rankings.
Performance Reporting
Receive monthly SEO performance reports detailing how we are improving over time and what we should focus on next.
Content Strategy
I can help you create an effective cross-platform content strategy to drive online traffic, as well as optimise your existing content for SEO.
Broken Link & 404 Page Management
Mitigate the amount of broken links and 404 pages on your website. My tracking tools can help you quickly find and squash broken links on your website.
Improved Online Experience
Improve customer delight and satisfaction to improve average on time on page, and in turn boost your SEO rankings.
Work with someone who knows how to 4x your organic traffic
2024 was a difficult year for many New Zealand businesses, but for this online electronics store, I netted them an extra ~17,000 organic visitors per quarter, increasing their organic traffic by a whopping 300% (4x increase) in only one year.
If you want the same kind of SEO results for yourself, here is how you do it:
- #1 Every page needs a purpose. Every product page, collection page, and other website pages should be mapped to at least one specific search topic for SEO. If you don't know what keywords your web pages should be appearing for, you will struggle to find footing with your own SEO.
- #2 Keep it fast and fun. Users will stay longer on your website if it loads faster and gives them a better experience. Focus on removing website issues, loading web pages quickly, and adding value to your customer's browsing journey.
- #3 Do not forget about local SEO Google search is not the only place you can get organic traffic for. Optimise your Google My Business (GMB) listing for searches on Google Maps, and optimise your website for highly local searches, such as "Electronics stores Auckland", or "Electronics stores near me".
Pricing
Fixed pricing, pause or cancel anytime.
From $500
NZD+GST* per month
Let's chatWhat’s included?
- 6-month risk-free trial
- Ongoing SEO optimisation
- Monthly SEO reporting
- Unlimited meetings & consultation
- Easy credit-card payments
- Pause or cancel anytime
Or book a call
Book a free discovery call to learn how we can best work together.
Book a call
This call is strictly reserved for those interested in a paid
subscription. Booking for press or partnership requests will be
cancelled.
All other inquiries can be sent to:
mitchell@mitchjohn.nz
* GST only applies for New Zealand businesses.
FAQs
What is SEO, and why do I need it?
SEO, or search engine optimisation, is the process of enhancing your website and online presence to increase visibility on search engines like Google and Bing for relevant searches. The higher your visibility on search engine results pages, the more likely you are to reach potential customers and draw them to your site.
By implementing SEO, you improve your chances of being found online by those actively seeking products or services like yours. For businesses with products or services people are already searching for, SEO can be a highly effective way to connect with them.
SEO can support a wide range of marketing goals through strategic, optimised content. By investing in SEO, you build valuable search equity for your brand, creating long-term growth and performance benefits.
How much does SEO cost?
It depends on factors like who you are working with, what your goals are, how many websites you have, and more.
Most local New Zealand agencies will charge around $1,000 to $10,000 per month for SEO. Freelancers on the other hand can charge anywhere between $500 to $3,00 per month for their SEO services. You can also find SEO "experts" on outsourcing platforms for as little as $5, but the results that they generate will be questionable.
For most New Zealand businesses that I work with on SEO, I charge approximately $500 NZD+GST per month (although it can be more if you want results faster, have multiple websites, or optimising SEO for multiple countries).
What makes you different from other SEO specialists?
Many SEO agencies and freelancers across New Zealand rely on "smoke and mirrors" tactics to make their work appear more impactful than it really is, creating the illusion of value while delivering little to no real results.
When I work with clients, I focus on real results backed by a practical approach to optimising your website SEO, and I educate you & your team along the way so that we share a common vision for success and understanding on how to get there.
How long will it take for my SEO rankings to go up?
It varies from website to website, but for most websites I work with they can see SEO gains in some search terms within about 6 months.
It is important to understand that each store is unique though, and more competitive industries may take longer to see meaningful results, which is why I offer a full refund for my services if you do not see your SEO rankings increase within 6 months of working with me.
How does your 6-month risk-free trial work?
If you do not see your SEO rankings improve after 6 months of working with me, you will receive a full refund for my services.
SEO agencies cannot guarantee results, and I am no different, but I believe that SEO should not be a risky investment for New Zealand business owners, which is why I de-risk the engagement.
Unlike other agencies that offer similar, I also only factor in SEO keywords & topics that are relevant to your business and will generate you traffic from real customers.
To make sure we understand each other clearly, I am not guaranteeing you will be at the top of the first page of the results across all of the search terms you want within 6 months, as that process can require a lot of time and ongoing effort depending on how competitive your industry is, but what I will do for you within 6 months is deliver clear and positive improvement towards your SEO goals, and feel confident that working with me long term will continue to yield you positive SEO results.
What platforms do you provide SEO services for?
My main area of focus for SEO work is Google searches, but I regularly optimise SEO for my clients across other platforms such as Google Maps, YouTube, Bing, and more recently ChatGPT Search (OpenAI's latest search engine tool rising extremely fast in popularity).
When do I get my monthly reporting?
Can I subscribe for only one month and then cancel my plan?
Of course! There are no fixed terms of contracts with my subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.
Please be aware though that my 6-month guarantee is only for clients that work with me for 6 full months (I hope it doesn't come as a surprise that I need to do work for you to deliver results).
What do you mean by unlimited meetings?
By this, I mean that you can book as many video calls with me as you like, subject to my availability, to get my consultation or review work in progress. For most clients I usually meet with them monthly.
What do you mean by pause or cancel anytime?
After subscribing, you will receive a special customer link you can use to view your past payments, change your billing card, and pause or cancel your subscription.
There are no fixed terms to our service, so you can cancel or pause it at any time without penalties or additional charges.
How does the pause feature work?
Pausing your subscription allows you to bank your days left in your current billing cycle to be used anytime in the future.
For example, say that you signed up and used the service for 20 days, and then decided to pause your subscription. Once you unpause your subscription, you will have 10 days of the service to use before the next billing charge.
Who will do the work?
Are there any refunds if I don't like the service?
I have multiple brands, do I need more than one subscription?
Yes, my SEO package is for one website only.
I run an agency, can you do work for us?
Where are you based? Can you come into our office to meet / do the work?
I am a SEO specialist currently based in Wellington, New Zealand. I have also worked as a SEO specialist in other parts of New Zealand including Hamilton, Auckland, Tauranga, and Whangarei. I exclusively work and handle my meetings remotely, so I can coordinate with businesses anywhere in New Zealand or internationally.