Your Top SEO Expert in New Zealand
Work with a local SEO expert who knows how to produce real results for New Zealand businesses. With 10+ years working across over 200 New Zealand websites, you can say goodbye to unreliable SEO agencies, and hello to outstanding SEO services & results.
How does it work?
For one flat monthly fee, I’ll be your dedicated SEO partner ready to assist you with getting traffic, Google rankings, AI SEO (GEO), Local SEO, ASO & anything else in my wheelhouse. Send me your requests, set the priorities, and I’ll handle everything from SEO optimisation to high-impact backlink strategies that attract more traffic and turn visitors into customers.
Set your priorities
Submit as many requests as you like, I've got you covered for everything in my wheelhouse whether that's keyword research, on-page SEO & more.
Let the magic happen
Once we have set the priorities, I'll use my technical skills, marketing experience, and knowledge on latest trends to carry out all the work.
Stay connected
You'll get updates with what I'm working on every week. We'll also meet monthly to discuss the data, identify new opportunities, and review priorities.








































Why work with me?
Here are just a few of the reasons why New Zealand businesses trust my SEO services over your traditional SEO agencies.
6-month Guarantee
If you do not see your SEO rankings improve after 6 months of working with me, you will receive a full refund for my services. SEO agencies cannot guarantee results, and I am no different, but I believe that SEO should not be a risky investment for New Zealand business owners, which is why I de-risk the engagement.
No fixed contracts
Pay the same fixed price each month, cancel or pause anytime. I keep my pricing simple and transparent, so you have one less thing to worry about.
Local SEO expert
10+ years experience optimising SEO and strategy on over 200+ businesses of all sizes & industries across New Zealand.
Fast turnarounds
You’ve never worked with an SEO agency or expert this fast. Got questions or need an update? I also typically reply to emails the same business day.
Always up to date
Every day I’m reviewing new data, reading about the latest SEO & marketing insights, and exploring new opportunities to increase results for my clients.
No Middle-Men
Tired of traditional SEO agencies handing you off to the newbie? You’ll work directly with me for all your website SEO services; no outsourcing or offloading you to the B team.
My SEO Services
With 10+ years experience across SEO and other related services (marketing, CRO, design, and development), I have your business covered for anything you need to deliver results.
Keyword & Topic Research
Do you know what search terms you should be targeting with each page on your website? I can help you figure that out and manage the SEO performance of each page with a website topic map.
Content & Copywriting
I add value to your web pages through copywriting, media, and interactive elements to boost your topic relevance and authority. With my local knowledge, I can optimise this content for a New Zealand audience.
SEO Audits
Do you know what’s actually holding your website back in search? I dig into the data with full SEO audits that uncover technical issues, content gaps, and missed opportunities. You’ll get a clear action plan that prioritises fixes and improvements so your site can perform at its best.
Backlinks & Mentions (EEAT)
E-E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness), is a Google framework to evaluate the quality and credibility of online content. I help New Zealand businesses build credibility and authority through reputable backlink building, directory optimisation, brand tracking, & social mentions.
On-Page & Technical SEO
A poorly made website is the #1 pitfall for New Zealand businesses struggling to get SEO results. I have all the technical skills and experience across every platform (Shopify, WordPress, Wix, Magento & More) to help you make your website load faster, broadcast the right metadata, and all the other 200+ technical optimisations to boost your signal.
AI SEO (GEO)
The new talk of the town. I’ve been working with AI models since before the public release of ChatGPT in 2022, and know all the latest tricks to help you get mentioned in LLMs like ChatGPT, Gemini, Google Answers, Perplexity, and more.
Local SEO
Do you run a local business, or need a multi-location optimisation strategy for your scaling franchise? I’ve been helping local New Zealand businesses appear higher in Google Maps & other local search directories for 10+ years.
App Store Optimisation (ASO)
Do you have an app on a marketplace like Google Play, Apple App Store, Shopify apps, or other directories? I work with startups and late-stage companies to optimise their rankings on app stores, and know all the secrets to get you more clicks & engagement.
Looking for something else?
I’m a jack of all trades, and master of many digital skills & platforms encompassing digital marketing, design, and development services. If you have a challenge, but are not quite sure if I can help, please get in touch
Some of the SEO tools and platforms I work with
- Shopify
- Google Search Console
- Google Analytics
- ChatGPT
- Google Gemini
- Perplexity
- Google Maps
- Google Tag Manager
- Google Trends
- Google Ads
- Ahrefs
- SEMrush
- WordPress
- Magento
- Wix
- Notion
SEO Case Studies
Work with someone who knows how to 4x your organic traffic
2024 was a difficult year for many New Zealand businesses, but for this online electronics store, I netted them an extra ~17,000 organic visitors per quarter, increasing their organic traffic by a whopping 300% (4x increase) in only one year.
If you want the same kind of SEO results for yourself, here is how you do it:
- #1 Every page needs a purpose. Every product page, collection page, and other website pages should be mapped to at least one specific search topic for SEO. If you don't know what keywords your web pages should be appearing for, you will struggle to find footing with your own SEO.
- #2 Keep it fast and fun. Users will stay longer on your website if it loads faster and gives them a better experience. Focus on removing website issues, loading web pages quickly, and adding value to your customer's browsing journey.
- #3 Do not forget about local SEO Google search is not the only place you can get organic traffic for. Optimise your Google My Business (GMB) listing for searches on Google Maps, and optimise your website for highly local searches, such as "Electronics stores Auckland", or "Electronics stores near me".

Unlocking new growth channels with ChatGPT & AI search engines
Every New Zealand business is trying to get on top of AI answer engines like ChatGPT, Google Answers, and Perplexity, but very few know how to optimise properly for this quickly growing channel.
Over the course of 2025, I grew AI brand discovery for an international furniture company from 300 to a whopping 8,000+ visits from ChatGPT following my proven tricks & techniques for AI search discovery, here was the bones of our AI SEO strategy:
- #1 Feeds & Rich Data. Use schema.org structured data so AI tools can map your content into answers directly. Keep pages fast-loading and easy to crawl. Submit your data to feeds like Google Merchants, XML sitemaps, and directories. Optimizing your feeds and rich data to be both accurate and reflecting the queries you want to show for is key.
- #2 Authority & Trust Signals. Brand mentions and backlinks currently have some of the strongest weighting for showing up in AI answers. Promote discussion about your services or products on social platforms like Reddit, get referenced on high-authority websites, and get featured in reputable news outlets.
- #3 Monitor, Experiment, & Optimise Use a reliable LLM monitoring tool to track brand mentions & citations on AI answer engines. Certain LLMs like ChatGPT can update their results frequently based on new feed & search data, so experiment with different strategies, review the results, and adjust your website content + metadata to match how people are querying these AI platforms.

I get SEO results for New Zealand businesses that other agencies can't.
While many New Zealand Shopify merchants were struggling to get new visitors during the harsh 2023 year compared to 2022, I grew the organic traffic of a local fashion brand by 90%, resulting in an extra ~80,000 website visitors per quarter.
My work on the Shopify store's SEO contributed to their 28% increase on online sales for 2023 compared to the same time period in 2022, a phenomenal result during a time where many other local businesses were down in sales.
Here is how I did it:
- #1 A Faster & Better Website. You will struggle to achieve any SEO growth if the shopping experience of your store isn't perfect. I improved loading time from 5 seconds on average to 0.5 seconds, and redesigned the store layout for better online shopping.
- #2 A Cross-Platform Content Strategy. I worked with their internal team on a combined content strategy that was cross-posted on their website, social media, and weekly newsletter. The end result was simplifying their content creation while increasing the reach of their content.
- #3 Rich Snippets & Discovery Feed. With a few simple changes to their website and content, I increased the frequency that their website appeared in Google's rich snippets and discovery feed, which is one of the most important and overlooked factors for SEO rankings in modern day, and a crucial factor for appearing in AI searches (AI SEO).

Pricing
Fixed pricing, pause or cancel anytime.
From $500
NZD+GST* per month
Let's chatWhat’s included?
- Fully managed SEO strategy including content writing, SEO auditing, and technical optimisation.
- Holistic SEO approach including Traditional (Google) SEO, AI SEO, Local SEO, & ASO.
- Ongoing SEO optimisation & Monthly reporting
- Unlimited meetings & consultation
- Easy credit-card payments
- Pause or cancel anytime
6-month Guarantee
If you do not see results after 6 months of working with me, you will receive a full refund for my services.
Digital should not be a risky investment for New Zealand business owners, which is why I de-risk the engagement.
Learn more* GST only applies for New Zealand businesses.
FAQs
What is SEO, and why do I need it?
SEO, or search engine optimisation, is the process of enhancing your website and online presence to increase visibility on search engines like Google and Bing for relevant searches. The higher your visibility on search engine results pages, the more likely you are to reach potential customers and draw them to your site.
By implementing SEO, you improve your chances of being found online by those actively seeking products or services like yours. For businesses with products or services people are already searching for, SEO can be a highly effective way to connect with them.
SEO can support a wide range of marketing goals through strategic, optimised content. By investing in SEO, you build valuable search equity for your brand, creating long-term growth and performance benefits.
How much does SEO cost?
It depends on factors like who you are working with, what your goals are, how many websites you have, and more.
Most local New Zealand agencies will charge around $1,000 to $10,000 per month for SEO. Freelancers on the other hand can charge anywhere between $500 to $5,000 per month for their SEO services. You can also find SEO "experts" on outsourcing platforms for as little as $5, but the results that they generate will be questionable.
For most New Zealand businesses that I work with on SEO, I charge approximately $500 NZD+GST per month (although it can be more if you want results faster, have multiple websites, or optimising SEO for multiple countries).
What makes you different from other SEO specialists?
Many SEO agencies and freelancers across New Zealand rely on "smoke and mirrors" tactics to make their work appear more impactful than it really is, creating the illusion of value while delivering little to no real results.
When I work with clients, I focus on real results backed by a practical approach to optimising your website SEO, and I educate you & your team along the way so that we share a common vision for success and understanding on how to get there.
Do you do SEO for platforms aside from Google?
Of course! My SEO strategies encompass every major platform including ChatGPT & other LLMs, Google maps, App Stores & Directories & anything else in my wheelhouse.
How long will it take for my SEO rankings to go up?
It varies from website to website, but for most websites I work with they can see SEO gains in some search terms within about 6 months.
It is important to understand that each store is unique though, and more competitive industries may take longer to see meaningful results, which is why I offer a full refund for my services if you do not see your SEO rankings increase within 6 months of working with me.
How does your 6-month guarantee work?
If you do not see your SEO rankings improve after 6 months of working with me, you will receive a full refund for my services.
SEO agencies cannot guarantee results, and I am no different, but I believe that SEO should not be a risky investment for New Zealand business owners, which is why I de-risk the engagement.
Unlike other agencies that offer similar, I also only factor in SEO keywords & topics that are relevant to your business and will generate you traffic from real customers.
To make sure we understand each other clearly, I am not guaranteeing you will be at the top of the first page of the results across all of the search terms you want within 6 months, as that process can require a lot of time and ongoing effort depending on how competitive your industry is, but what I will do for you within 6 months is deliver clear and positive improvement towards your SEO goals, and feel confident that working with me long term will continue to yield you positive SEO results.
What platforms do you provide SEO services for?
My main area of focus for SEO work is Google searches, but I regularly optimise SEO for my clients across other platforms such as Google Maps, YouTube, Bing, and more recently ChatGPT Search (OpenAI's latest search engine tool rising extremely fast in popularity).
When do I get my monthly reporting?
Can I subscribe for only one month and then cancel my plan?
Of course! There are no fixed terms of contracts with my subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.
Please be aware though that my 6-month guarantee is only for clients that work with me for 6 full months (I hope it doesn't come as a surprise that I need to do work for you to deliver results).
What do you mean by unlimited meetings?
By this, I mean that you can book as many video calls with me as you like, subject to my availability, to get my consultation or review work in progress. For most clients I usually meet with them monthly.
What do you mean by pause or cancel anytime?
After subscribing, you will receive a special customer link you can use to view your past payments, change your billing card, and pause or cancel your subscription.
There are no fixed terms to our service, so you can cancel or pause it at any time without penalties or additional charges.
How does the pause feature work?
Pausing your subscription allows you to bank your days left in your current billing cycle to be used anytime in the future.
For example, say that you signed up and used the service for 20 days, and then decided to pause your subscription. Once you unpause your subscription, you will have 10 days of the service to use before the next billing charge.
Who will do the work?
Are there any refunds if I don't like the service?
I have multiple brands, do I need more than one subscription?
You can use your one subscription to request work for an unlimited amount of sites, companies, or brands.
I run an agency, can you do work for us?
Where are you based? Can you come into our office to meet / do the work?
I am an SEO specialist currently based in Wellington, New Zealand. I have also worked as an SEO specialist in other parts of New Zealand including Hamilton, Auckland, Tauranga, and Whangarei. I exclusively work and handle my meetings remotely, so I can coordinate with businesses anywhere in New Zealand or internationally.