Ecommerce · Confidential client$2m → $7mAnnual store sales
A clearer plan. A much bigger year.
Business improvements, a tighter focus on what worked and sustained SEO helped this New Zealand store grow.
Read the case studyIndependent growth consultant
You don’t have to figure it all out on your own.
DIY is easier than ever. Knowing what to do next is the hard part.
I’m Mitch. I help ecommerce founders, app developers, and business owners work through flat sales, wasted marketing spend and what to fix next. Fill out your details below to get a free video audit with honest, actionable feedback.
More of a people person? Book a free discovery call
14+years building businesses online
200+businesses helped along the way
From first sale
to $500m+experience at every stage
to $500m+experience at every stage
Recent wins
- $2m to $7m in annual store sales
- 4× organic traffic in a year
- 300 to 8,000+ visits from ChatGPT
Good company to be in
Behind businesses you know.
And a few you’ll know soon.
Through consulting, builds and solutions used by their teams.
New Zealand Shopify stores, global apps, startups, and more.
Ecommerce
Ecommerce
Ecommerce
Ecommerce
Marketing
App user
Consulting
App user
Ecommerce
Ecommerce
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Ecommerce
Ecommerce
Ecommerce
Marketing
Ecommerce
Ecommerce
App user
Ecommerce
App user
Ecommerce
App user
App user
Marketing
Marketing
Ecommerce
Marketing
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Ecommerce
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Ecommerce
App user
App userA little less guesswork
Plenty of ideas.
Which one comes next?
Running a business means making calls all day. It helps to have someone who can see the whole picture with you.
Sound familiar?
You’ve built something good, or you’re building it now. The next stage feels less obvious.
The traffic is there, but sales feel flat. Your team is busy, your ideas list is growing, and everyone has a different opinion.
Book a free discovery callWe’ll work well together if…
- You want an experienced second opinion
- You’re ready to focus on a few useful priorities
- You want advice you can put into practice
- You value honest feedback and a bit of challenge
- You’re ready to make time for the work that matters
Probably not a fit
- You need guaranteed results overnight
- You want someone to say yes to every idea
- You’re looking for the cheapest pair of hands
Experience. Energy. Examination.
A fresh perspective.
Useful follow through.
I bring what I’ve learnt from other businesses to yours. We’ll examine what’s happening, challenge the plan and choose the next move.
01
SEO
Find the searches your customers use and the pages worth improving.
02Ecommerce
Connect your store, marketing and margins to a practical growth plan.
03ASO
Help the right users discover your app and understand why it fits.
04CRO
Find the moments people hesitate, get lost or leave without buying.
05AI
Work out where AI search and useful automation fit your business.
A few of my favourite wins
Good thinking.
Real progress.
AI search · Furniture retailer300 → 8,000+Visits from ChatGPT
Opening up a new discovery channel.
An international furniture brand grew its discovery traffic from ChatGPT over 2025.
Read the case study
SEO · Electronics retailer4×Organic traffic in one year
Making every page earn its place.
An electronics retailer added around 17,000 organic visitors per quarter through purposeful pages and local search.
Read the case study
Software · Conservation platform200,000+Conservation datapoints recorded
Useful software, out in the field.
A web and mobile platform helped community groups record and share conservation work.
Read the case study
SEO · Fashion retailer+90%Organic traffic
More of the right people finding the store.
Search work brought an extra 80,000 visitors per quarter to a New Zealand fashion store.
Read the case study
ASO · Shipping softwareFrom flat to foundShopify app discovery
A clearer place in the app store.
A focused listing and positioning strategy helped a rural shipping app reach New Zealand merchants.
Read the case studyAll case studies anonymised. Full details and references available under NDA.
14+years growing businesses
200+businesses helped
Independent.
In your corner.
Good toIn your corner.
meet you.Say hello
The person on the other end
Hi, I’m Mitch.
I’m in your corner.
I’ve spent 14+ years helping businesses build, sell and grow online. From the first few customers to companies turning over $500m+, I’ve seen a lot of the messy middle.
I like getting into the detail, asking the awkward question and finding the thing everyone else has missed.
You bring the ambition and the knowledge of your business. I bring experience, energy and an outside perspective.
Book a free discovery callA simple way to work together
Start with clarity.
Build from there.
A first look, a clear plan and support when you need it. Here’s how the work unfolds.
A conversation first · Free
Tell me where you want to go.
We spend 30 minutes talking about your business, what’s working and where you feel stuck. You get an outside perspective, and we see if working together makes sense.
Book a free discovery callA deeper look · $500 plus GST
Put the findings into a proper plan.
After the discovery call, we agree to the scope and I turn the findings into a strategy report. You get priorities, recommendations and a walkthrough, with a pitch deck for ongoing support.
We agree to the report and its scope together after your call.When the plan is clear
Decide what happens next, together.
You can take the report to your team or keep me involved. We agree to the right support and scope after the review, with the full $500 report fee credited against your first month.
Monthly advice from $500, or advice and agreed execution from $2,500, plus GST.Start with a video · Free
See your website or app through fresh eyes.
I’ll record a walkthrough of your website or app and email you a link, with feedback on SEO, conversion and what to improve.
Get my free video auditStart with a conversation · Free
Talk it through with someone in your corner.
A free 30 minute discovery call to talk about your business and what you need. If a strategy report is the right next step, we’ll agree to that together afterwards.
Book a free discovery callFor later, if it fits
From a plan to ongoing support.
After your discovery call, a $500 strategy report gives us a shared plan. The report fee is credited against your first month if we keep working together.
Strategy report
$500 / once
A deeper review, prioritised recommendations and a walkthrough. Agreed after your discovery call, with the fee credited against your first month.
Consulting
$500 / month
One hour together each month, plus priority email support for the decisions in between.
Need help doing the work too? Consulting plus agreed execution starts at $2,500 per month.
All prices in NZD, plus GST. Scope and start date agreed before any payment.
From a conversation to a clear plan
Something to work from.
Someone to work with.
If the discovery call shows we’re a good fit, the next step is a $500 strategy report. I’ll send a proposal outlining the scope for you to approve before I start.
Your report covers the findings, priorities and recommendations, with a walkthrough and a pitch deck for ongoing support.
You can use the plan yourself, or we can work on it together. The report fee is credited against your first month of ongoing support.
Mitch’s field notesExample report
Your next three moves
01First
Delivery costs appear too late
Show the delivery estimate beside the add to cart button.
02Next
Key collections are hard to find
Link your best sellers from the main navigation.
03Test
First buyers rarely return
Test a useful follow up based on what they bought.
Clear priorities. A reason behind each one.
Still finding your feet? Start with a free discovery call
A fresh perspective, on meWhat would I fix
What would I fix
on your website or app?
I’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call
What do I get in a free audit?
I record a walkthrough of your website or app, covering the conversion pathway, SEO and actionable improvements, then email you a link to the video. The paid strategy report goes deeper into your business, priorities and a plan for the work.
Can we talk before I commit?
Absolutely. A free 30 minute discovery call gives us time to talk about your business and see if working together makes sense.
How long does the strategy report take?
I usually deliver your strategy report in about 5 working days or less.
How does the $500 credit work?
The $500 strategy report is credited against your first month of consulting or consulting plus execution. Your report stays useful if you decide to do the work yourself.
What does execution include?
We agree to the scope and priorities together each month. That can include SEO, website improvements, conversion work or implementation of the strategy.
Will I work directly with you?
Yes. You work with me on the strategy, the calls and the work we agree to take on.
Do you work outside New Zealand?
Yes. I work remotely with businesses in New Zealand and overseas, with meeting times agreed around our time zones.
A few useful things
Take a little
know how with you.
Shopify
Why ChatGPT Is Now the Checkout Button for the Internet
A practical way to think about AI shopping, product information and your next ecommerce decision.
Read the article AIIs SEO Dead in 2025? How Your Strategy Should Change
Search keeps changing. Here is how I decide which parts deserve a business owner’s attention.
Read the article SEOHow to appear in the Google Answers Box (Featured Snippets)
A practical approach to featured snippets and Google answer boxes, with clear headings, direct answers and useful examples.
Read the articleFree checklist · Shopify
A store that’s ready for its first customer.
Work through the essentials before you open the doors.
- Launch with confidence
- Catch costly mistakes
- Make buying easy
Free checklist · Ecommerce
Find the gaps in a store that’s already running.
A fresh look at acquisition, conversion and the everyday details.
- Attract more shoppers
- Make buying easier
- Bring customers back