Conversion Rate Optimisation for New Zealand Businesses

CRO, or Conversion Rate Optimisation, is the practice of improving how many of your website visitors turn into leads or customers. Instead of only focusing on traffic, CRO makes the most of the audience you already have by increasing the percentage of people who take action.

Customer expectations are changing, and people won’t waste time on slow, confusing, or poorly designed websites. If your site isn’t optimised for conversions, you risk losing potential customers to competitors who make the process easier.

By implementing CRO strategies, you can get more results from your existing traffic, lower your cost per acquisition, and grow faster without needing to spend more on ads. For New Zealand businesses, CRO is one of the most effective ways to unlock hidden growth.

It depends on factors like who you are working with, what your goals are, how many locations you have, and more.

Most local New Zealand agencies will charge around $2,000 to $10,000 per month for cro. Freelancers on the other hand can charge anywhere between $500 to $5,000 per month for their CRO services. You can also find CRO "experts" on outsourcing platforms for as little as $5 (or free), but the results that they generate will be questionable.

For most New Zealand businesses that I work with on CRO, I charge approximately $500 NZD+GST per month (although it can be more if you want results faster, or are optimising for multiple countries).

When I work with clients, I focus on real results backed by a practical approach to optimising your website for CRO, and I educate you & your team along the way so that we share a common vision for success and understanding on how to get there.

In terms of experience, I have 10+ years experience in optimisation and strategy on over 200+ businesses of all sizes & industries across New Zealand

Yes! I specialise in turning websites into lead generation machines. Instead of being just an online brochure, your site can be optimised to attract the right visitors and convert them into qualified enquiries.

I help New Zealand businesses by improving conversion rates through proven strategies including landing page optimisation, clear calls-to-action, lead capture forms, and A/B testing. I also ensure your website is backed by SEO and analytics, so every visitor is tracked and every opportunity is maximised.

With the right setup, your website becomes one of your strongest sales tools; consistently generating new leads and enquiries without the need for constant manual effort.

Optimising your website for lead generation means designing it to capture enquiries, not just display information. A lead-ready website guides visitors from interest to action with clear messaging, strong offers, and easy ways to get in touch.

I help New Zealand businesses improve their websites through proven strategies including high-converting landing pages, optimised forms, engaging calls-to-action, and A/B testing. I also make sure analytics and tracking are in place so you can measure performance and keep improving results.

When your website is optimised for lead generation, it becomes more than an online presence — it becomes a consistent source of new customers and sales opportunities.

Yes! I specialise in helping e-commerce businesses increase sales by improving their conversion rates. Instead of relying only on more traffic, CRO focuses on turning more of your existing visitors into paying customers.

I work with New Zealand online stores to optimise product pages, streamline checkout flows, and reduce cart abandonment through proven strategies like A/B testing, UX improvements, and behavioural analysis. These small tweaks can have a big impact on sales.

For e-commerce businesses, effective CRO means more revenue from the same traffic, stronger customer experiences, and better long-term growth without needing to constantly increase ad spend.

I use different tools depending on the platform to make sure split tests are accurate and efficient. For Shopify stores, I run experiments through Shoplift, which is purpose-built for testing product pages, themes, and conversion elements inside Shopify.

For apps and websites I self-host, I use Vercel A/B testing to set up experiments at the infrastructure level. This allows me to test different variations of pages, features, and designs without slowing down performance.

For other websites, the exact approach depends on the platform.

Lead generation is the process of attracting and capturing new prospects for your business through channels like SEO, paid ads, email, and outreach. The goal is to bring more qualified people into your sales pipeline.

CRO, or Conversion Rate Optimisation, is about making the most of the traffic you already have. Instead of focusing on bringing in more visitors, CRO improves your website, landing pages, and funnels so a higher percentage of people take action.

For New Zealand businesses, both work best together. Lead generation fills the pipeline, while CRO makes sure you’re converting as many of those leads as possible into customers creating a stronger, more efficient growth system.

I typically send your monthly reporting 1-3 business days after your subscription renews each month.

Of course! There are no fixed terms of contracts with my subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.

By this, I mean that you can book as many video calls with me as you like, subject to my availability, to get my consultation or review work in progress. For most clients I usually meet with them monthly.

After subscribing, you will receive a special customer link you can use to view your past payments, change your billing card, and pause or cancel your subscription.

There are no fixed terms to our service, so you can cancel or pause it at any time without penalties or additional charges.

Pausing your subscription allows you to bank your days left in your current billing cycle to be used anytime in the future.

For example, say that you signed up and used the service for 20 days, and then decided to pause your subscription. Once you unpause your subscription, you will have 10 days of the service to use before the next billing charge.

I do all the work myself, including AI SEO, traditional SEO, marketing, copywriting, design, development, project management, video calls, and consultation.

It depends on what we agree to at the start of the project.

You can use your one subscription to request work for an unlimited amount of sites, companies, or brands.

Not a problem, as long as the work you are requesting is within my skill set, you can use your subscription to request work for an unlimited amount of sites, companies, or brands.

I am a CRO specialist currently based in Wellington, New Zealand. I have also worked as a CRO specialist in other parts of New Zealand including Hamilton, Auckland, Tauranga, and Whangarei. I exclusively work and handle my meetings remotely, so I can coordinate with businesses anywhere in New Zealand or internationally.