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Helping New Zealand Businesses Get More Leads

I get it, getting leads organically is hard. Most NZ businesses rely on referrals and leave their website’s lead generation strategy to rot. I know everything about B2B and B2C lead generation to deliver you real, high-quality leads organically from your website.

How does it work?

For one flat monthly fee, I’ll be your dedicated lead generation partner ready to assist you with all things you need to grow your leads including getting traffic online, website optimisation, off-site lead generation strategies, and more.

1

Set your priorities

Submit as many requests as you like, I've got you covered for everything in my wheelhouse whether that's form optimisation, building funnels, and anything else lead-gen.

2

Let the magic happen

Once we have set the priorities, I'll use my technical skills, lead generation experience, and knowledge on latest trends to carry out all the work.

3

Stay connected

You'll get updates with what I'm working on every week. We'll also meet monthly to discuss the data, identify new opportunities, and review priorities.

I’ve worked with 100’s of New Zealand businesses, and thousands more use solutions I’ve built every day.

Why work with me?

Here are just a few of the reasons why New Zealand businesses trust my lead generation services over your traditional agencies.

No fixed contracts

Pay the same fixed price each month, cancel or pause anytime. I keep my pricing simple and transparent, so you have one less thing to worry about.

Lead generation expert

10+ years experience in optimisation and strategy for over 200+ businesses of all sizes & industries across New Zealand.

Fast turnarounds

You’ve never worked with a lead agency or expert this fast. Got questions or need an update? I also typically reply to emails the same business day.

Always up to date

Every day I’m reviewing new data, reading about the latest SEO & marketing insights, and exploring new opportunities to increase results for my clients.

Unlimited meetings

Schedule video calls as often or as little as you’d like to get my consultation, go over new work, or review work in progress.

No Middle-Men

Tired of traditional lead agencies handing you off to the newbie? You’ll work directly with me for all your website lead generation services; no outsourcing or offloading you to the B team.

My Lead Generation Services

With 10+ years experience across lead generation and other related services (marketing, SEO, CRO, design, and development), I have your business covered for anything you need to deliver results in this digital marketing landscape.

Conversion Rate Optimisation (CRO)

Is your website underperforming? I have the technical expertise and latest strategies to turn any website into a CRO powerhouse whether they are a new Shopify store or a long-standing lead generation website on WordPress, and anything in-between.

Email List Growth & Automation

With email still one of the highest ROI marketing channels, building and automating your list is key to driving consistent leads and sales. I help New Zealand businesses grow and nurture their email lists through proven strategies including lead magnet campaigns, optimised signup forms, and automated sequences that convert subscribers into customers.

CRM Setup & Automation

With the right CRM in place, you can track every lead, automate follow-ups, and never let opportunities slip through the cracks. I help New Zealand businesses set up and streamline their CRM through proven strategies including pipeline design, automation workflows, and integration with your existing tools.

PPC & Retargeting Campaigns

With paid ads driving instant visibility, PPC and retargeting are some of the fastest ways to capture qualified leads. I help New Zealand businesses maximise ad performance through proven strategies including keyword targeting, audience segmentation, and retargeting campaigns that bring back visitors who didn’t convert the first time.

Off-Site Lead Generation

With so many customers starting their journey outside your website, tapping into off-site channels is key to generating new leads. I help New Zealand businesses capture attention through proven strategies including directory optimisation, marketplace visibility, and partnerships that drive referral traffic and inbound enquiries.

A/B Split Testing

With small changes often making a big impact, A/B split testing is one of the most effective ways to improve conversions. I help New Zealand businesses run structured experiments on landing pages, ads, and funnels through proven strategies including test design, performance tracking, and ongoing optimisation.

SEO

SEO and lead generation are strongly correlated. Many New Zealand businesses that I work with on their lead generation also engage me across my SEO services because they know I have been delivering results to NZ businesses for 10+ years.

Looking for something else?

I’m a jack of all trades, and master of many digital skills & platforms encompassing digital marketing, design, and development services. If you have a challenge, but are not quite sure if I can help, please get in touch

Some of the tools and related platforms I work with when optimising for Lead Generation

  • Shopify
  • Google Search Console
  • Google My Business
  • Google Analytics
  • ChatGPT
  • Google Gemini
  • Perplexity
  • Google Maps
  • Apple Maps
  • Google Tag Manager
  • Google Trends
  • Google Ads
  • Ahrefs
  • SEMrush
  • WordPress
  • Magento
  • Wix
  • HubSpot
  • Notion
  • Salesforce

Case Studies

Growing from $2m to $7m annual sales in 2024-2025

From August 2025 to 2024, I helped grow this New Zealand business from approximately $2m to $7m in annual sales over one year.

2025 was a hard year for many stores, but now more than ever businesses are being rewarded for strategic planning and being on top of the latest strategies. Here are just a few ways I helped this store come out on top:

  • Better business practices. If you grew your business from scratch to over $1m in sales or higher, you have likely experienced a lot of growing pains along the way. Using my experience working with over 200+ NZ businesses and 120+ Shopify stores, I was able to help this brand optimise their online operations and simplify their digital strategies across all channels.
  • Triple down on what works. I identified a few key strategies that worked extremely well for the brand, but they were struggling to repeat their wins to a limited market size, and was bogged down by other campaigns that weren't producing the same returns. Through strategic planning, expansion into new markets, and automation, we were able to focus on reaching more people with our winning strategies, leading to a large increase in sales and customer base.
  • SEO is a long-term play When I started working with this brand in 2022, organic sales were only 10% of their total sales per month. Now in 2025, organic sales account for almost 35% of their total sales. The secret to growing their organic sales was repositioning their brand to better focus on their key target market, producing quality content that users engaged with, and consistently monitoring search trends & rankings for opportunities.
Growing from $2m to $7m annual sales in 2024-2025

Unlocking new growth channels with ChatGPT & AI search engines

Every New Zealand business is trying to get on top of AI answer engines like ChatGPT, Google Answers, and Perplexity, but very few know how to optimise properly for this quickly growing channel.

Over the course of 2025, I grew AI brand discovery for an international furniture company from 300 to a whopping 8,000+ visits from ChatGPT following my proven tricks & techniques for AI search discovery, here was the bones of our AI SEO strategy:

  • #1 Feeds & Rich Data. Use schema.org structured data so AI tools can map your content into answers directly. Keep pages fast-loading and easy to crawl. Submit your data to feeds like Google Merchants, XML sitemaps, and directories. Optimizing your feeds and rich data to be both accurate and reflecting the queries you want to show for is key.
  • #2 Authority & Trust Signals. Brand mentions and backlinks currently have some of the strongest weighting for showing up in AI answers. Promote discussion about your services or products on social platforms like Reddit, get referenced on high-authority websites, and get featured in reputable news outlets.
  • #3 Monitor, Experiment, & Optimise Use a reliable LLM monitoring tool to track brand mentions & citations on AI answer engines. Certain LLMs like ChatGPT can update their results frequently based on new feed & search data, so experiment with different strategies, review the results, and adjust your website content + metadata to match how people are querying these AI platforms.
Unlocking new growth channels with ChatGPT & AI search engines

Pricing

Fixed pricing, pause or cancel anytime.

From $500

NZD+GST* per month

Let's chat

What’s included?

  • Fully managed CRO & Lead Gen strategy including website design, copywriting, split testing, and research.
  • Ongoing CRO/Lead Gen optimisation & Monthly reporting
  • Unlimited meetings & consultation
  • Easy credit-card payments
  • Pause or cancel anytime

Or book a call

Book a free discovery call to learn how we can best work together.

Get in touch

* GST only applies for New Zealand businesses.

FAQs

What is lead generation, and why do I need it?

Lead generation is the process of attracting and capturing interest from potential customers, turning them into qualified leads for your business. Instead of waiting for people to find you, lead generation creates opportunities by guiding the right audience into your sales funnel.

Customer behaviour is shifting, and more people expect personalised journeys across multiple channels before making a decision. If your business isn’t actively generating leads, you risk losing visibility and sales to competitors who are already engaging with those same prospects.

By implementing lead generation strategies, you increase your chances of reaching new customers, filling your pipeline, and driving consistent growth. For New Zealand businesses, a strong lead generation system means more enquiries, more conversions, and more predictable revenue.

How much does Lead Generation cost?

It depends on factors like who you are working with, what your goals are, how many locations you have, and more.

Most local New Zealand agencies will charge around $2,000 to $10,000 per month for Lead Generation. Freelancers on the other hand can charge anywhere between $500 to $5,000 per month for their Lead Generation services. You can also find Lead Generation "experts" on outsourcing platforms for as little as $5 (or free), but the results that they generate will be questionable.

For most New Zealand businesses that I work with on Lead Generation, I charge approximately $500 NZD+GST per month (although it can be more if you want results faster, or are optimising for multiple countries).

What makes you different from other Lead Generation specialists?

When I work with clients, I focus on real results backed by a practical approach to optimising your website for Lead Generation, and I educate you & your team along the way so that we share a common vision for success and understanding on how to get there.

In terms of experience, I have 10+ years experience in optimisation and strategy on over 200+ businesses of all sizes & industries across New Zealand

Can you help me generate leads from my website?

Yes! I specialise in turning websites into lead generation machines. Instead of being just an online brochure, your site can be optimised to attract the right visitors and convert them into qualified enquiries.

I help New Zealand businesses by improving conversion rates through proven strategies including landing page optimisation, clear calls-to-action, lead capture forms, and A/B testing. I also ensure your website is backed by SEO and analytics, so every visitor is tracked and every opportunity is maximised.

With the right setup, your website becomes one of your strongest sales tools; consistently generating new leads and enquiries without the need for constant manual effort.

How can I optimise my website for lead generation?

Optimising your website for lead generation means designing it to capture enquiries, not just display information. A lead-ready website guides visitors from interest to action with clear messaging, strong offers, and easy ways to get in touch.

I help New Zealand businesses improve their websites through proven strategies including high-converting landing pages, optimised forms, engaging calls-to-action, and A/B testing. I also make sure analytics and tracking are in place so you can measure performance and keep improving results.

When your website is optimised for lead generation, it becomes more than an online presence — it becomes a consistent source of new customers and sales opportunities.

What are the differences between Lead Generation and CRO?

Lead generation is the process of attracting and capturing new prospects for your business through channels like SEO, paid ads, email, and outreach. The goal is to bring more qualified people into your sales pipeline.

CRO, or Conversion Rate Optimisation, is about making the most of the traffic you already have. Instead of focusing on bringing in more visitors, CRO improves your website, landing pages, and funnels so a higher percentage of people take action.

For New Zealand businesses, both work best together. Lead generation fills the pipeline, while CRO makes sure you’re converting as many of those leads as possible into customers creating a stronger, more efficient growth system.

When do I get my monthly reporting?

I typically send your monthly reporting 1-3 business days after your subscription renews each month.

Can I subscribe for only one month and then cancel my plan?

Of course! There are no fixed terms of contracts with my subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.

What do you mean by unlimited meetings?

By this, I mean that you can book as many video calls with me as you like, subject to my availability, to get my consultation or review work in progress. For most clients I usually meet with them monthly.

What do you mean by pause or cancel anytime?

After subscribing, you will receive a special customer link you can use to view your past payments, change your billing card, and pause or cancel your subscription.

There are no fixed terms to our service, so you can cancel or pause it at any time without penalties or additional charges.

How does the pause feature work?

Pausing your subscription allows you to bank your days left in your current billing cycle to be used anytime in the future.

For example, say that you signed up and used the service for 20 days, and then decided to pause your subscription. Once you unpause your subscription, you will have 10 days of the service to use before the next billing charge.

Who will do the work?

I do all the work myself, including AI SEO, traditional SEO, marketing, copywriting, design, development, project management, video calls, and consultation.

Are there any refunds if I don't like the service?

It depends on what we agree to at the start of the project.

I have multiple brands, do I need more than one subscription?

You can use your one subscription to request work for an unlimited amount of sites, companies, or brands.

I run an agency, can you do work for us?

Not a problem, as long as the work you are requesting is within my skill set, you can use your subscription to request work for an unlimited amount of sites, companies, or brands.

Where are you based? Can you come into our office to meet / do the work?

I am a Lead Generation specialist currently based in Wellington, New Zealand. I have also worked as a Lead Generation specialist in other parts of New Zealand including Hamilton, Auckland, Tauranga, and Whangarei. I exclusively work and handle my meetings remotely, so I can coordinate with businesses anywhere in New Zealand or internationally.