Your ASO Expert in New Zealand

ASO, or App Store Optimization, is the practice of improving your visibility in app marketplaces like the Apple App Store and Google Play. Instead of just launching an app and hoping people find it, ASO focuses on making your app easier to discover by users who are actively searching for solutions like yours.

Search behaviour is shifting, and more customers are browsing app stores directly when they need tools, entertainment, or services. If your app isn’t optimised for rankings, keywords, and reviews, you risk losing visibility to competitors who are showing up instead.

By implementing ASO, you increase your chances of driving more downloads, improving star ratings, and building a stronger presence in app stores. For New Zealand businesses developing apps, ASO is one of the most effective ways to connect with users and unlock long-term growth.

It depends on factors like who you are working with, what your goals are, how many locations you have, and more.

Most local New Zealand agencies will charge around $2,000 to $10,000 per month for ASO. Freelancers on the other hand can charge anywhere between $500 to $5,000 per month for their ASO services. You can also find ASO "experts" on outsourcing platforms for as little as $5 (or free), but the results that they generate will be questionable.

For most New Zealand businesses that I work with on ASO, I charge approximately $500 NZD+GST per month (although it can be more if you want results faster, have multiple apps, or are optimising for multiple countries).

When I work with clients, I focus on real results backed by a practical approach to optimising your listing & app for ASO, and I educate you & your team along the way so that we share a common vision for success and understanding on how to get there.

In terms of experience, I have 10+ years experience optimising SEO and strategy on over 200+ businesses of all sizes & industries across New Zealand

Of course! My SEO strategies encompass every major platform including Google Search Results, AI platforms, Google Maps & anything else in my wheelhouse.

Yes! I specialise in App Store Optimization (ASO), which is the process of improving how your app ranks in marketplaces like the Apple App Store and Google Play. Higher rankings mean more visibility, more downloads, and ultimately more users engaging with your app.

I optimise every part of your app listing, from keywords and titles to screenshots, descriptions, and reviews. These factors all play a role in how app stores decide which apps to recommend for different searches.

For New Zealand businesses, getting your app to rank higher can make a huge difference in growth. With proven ASO strategies, I can help you stand out from competitors and get discovered by the right users.

I can’t delete app reviews directly, but I can help you manage negative feedback the right way. If a review violates your app store's policies, I guide you through the process of reporting it for removal.

For reviews that stay up, I work with you to craft professional responses that show potential users you take feedback seriously. A thoughtful reply can often turn a negative into a trust-building opportunity.

I also help New Zealand businesses implement review growth strategies, so that positive feedback from happy users outweighs the occasional bad review. Over time, this improves your star rating and helps your app rank higher in the store.

Optimising your app listing for the Google Play Store means improving the elements Google uses to rank and recommend your app. These include your app title, description, keywords, visuals, reviews, and engagement signals.

I help New Zealand businesses enhance their Play Store listings by refining keyword usage, writing compelling descriptions, improving screenshots and graphics, and encouraging more positive reviews. I also provide strategies to boost app engagement, such as onboarding improvements, which help strengthen your ranking and ratings over time.

With a fully optimised listing and higher engagement, your app stands out in search results and category rankings, giving you more visibility and downloads. For businesses competing in crowded categories, this can make the difference between being overlooked and being discovered by your ideal users.

Optimising your app listing for the Apple App Store means improving the factors Apple uses to rank and feature apps. These include your app title, subtitle, keywords, visuals, ratings, and user engagement.

I help New Zealand businesses refine their App Store listings by selecting the right keywords, writing compelling descriptions, improving screenshots and preview videos, and encouraging more positive reviews. I also provide strategies to increase app engagement, such as onboarding flows, which signal to Apple that your app is valuable to users.

With a fully optimised listing and stronger engagement, your app is more likely to rank higher in search results, get featured, and drive more downloads. For businesses competing in the App Store, this visibility can make a major impact on growth.

The Shopify App Store is crowded with thousands of apps, which means standing out requires more than just publishing your listing. Shopify’s ranking factors look at relevance, keywords, merchant reviews, and how well merchants engage with your app after installing.

I work with New Zealand developers and SaaS teams to position their apps for success by sharpening messaging, highlighting key benefits, and building credibility through reviews and case studies. Strong visuals, demo videos, and a clear value proposition also play a big role in convincing merchants to click “Install.”

By treating your app listing like a marketing asset rather than a formality, you give it the best chance to rank well, be featured in collections, and generate steady installs. Done right, Shopify App Store SEO becomes one of your most reliable growth channels inside the ecosystem.

I provide ASO services across the most important app stores and directories, tailoring strategies to each platform’s ranking factors and audience. This includes both mobile app stores and specialised marketplaces for SaaS, e-commerce, and integrations.

App directories I cover include but are not limited to:

• Apple App Store (iOS)
• Google Play Store (Android)
• Shopify App Store
• Microsoft AppSource
• Google Workspace Marketplace
• Slack App Directory
• Zapier App Directory
• Atlassian Marketplace (Jira, Confluence, etc.)
• Salesforce AppExchange
• Amazon Appstore
• Huawei AppGallery
• Samsung Galaxy Store

For New Zealand businesses, this means whether you’re building a consumer mobile app, a B2B SaaS product, or an e-commerce integration, I can optimise your listings to increase visibility, installs, and long-term engagement.

ASO, or App Store Optimization, focuses on improving visibility inside app marketplaces like the Apple App Store, Google Play, or Shopify App Store. The goal is to get your app ranking higher, earning more installs, and building stronger engagement within those platforms.

Traditional SEO, on the other hand, is about ranking your website in search engines like Google. It relies on keywords, backlinks, content, and technical optimisation to bring in visitors from organic search results, often across a wider geographic or topic range.

For New Zealand businesses, both strategies can work together. ASO drives app installs by improving how your app is found in stores, while SEO builds long-term traffic and brand visibility online. Together, they create a stronger digital growth engine.

Optimising for Google Play Store isn’t exactly the same as Apple App Store or other directories; each platform has its own ranking factors and user behaviours. The principles are similar, but the details matter.

Google Play relies heavily on keywords, app descriptions, and engagement metrics like installs and retention. The Apple App Store puts more emphasis on curated keywords, visuals, reviews, and how often your app is updated. Other directories like the Shopify App Store or Salesforce AppExchange prioritise relevance, merchant feedback, and integration quality.

I help New Zealand businesses tailor their approach for each store so they’re not just visible in one marketplace, but across every platform where potential users are searching. This ensures your app gets discovered and installed, no matter which ecosystem your audience prefers.

Of course! There are no fixed terms of contracts with my subscriptions. If you only want to use our services for one month, you can subscribe then cancel before your next billing cycle to get our full set of services for that month only.

By this, I mean that you can book as many video calls with me as you like, subject to my availability, to get my consultation or review work in progress. For most clients I usually meet with them monthly.

After subscribing, you will receive a special customer link you can use to view your past payments, change your billing card, and pause or cancel your subscription.

There are no fixed terms to our service, so you can cancel or pause it at any time without penalties or additional charges.

Pausing your subscription allows you to bank your days left in your current billing cycle to be used anytime in the future.

For example, say that you signed up and used the service for 20 days, and then decided to pause your subscription. Once you unpause your subscription, you will have 10 days of the service to use before the next billing charge.

You can use your one subscription to request work for an unlimited amount of sites, companies, or brands.

I am a ASO specialist currently based in Wellington, New Zealand. I have also worked as a ASO specialist in other parts of New Zealand including Hamilton, Auckland, Tauranga, and Whangarei. I exclusively work and handle my meetings remotely, so I can coordinate with businesses anywhere in New Zealand or internationally.