A faster shopping experience for The Aromatherapy Company
An Astro storefront backed by Shopify, built through KiwiSprout for an established home fragrance brand.
The Aromatherapy Company needed a faster store and a simpler way to manage content and promotions. I worked on the project through Shopify agency KiwiSprout.
The business had more than five signature brands and 1,000 stockists worldwide. Its online shopping experience needed room to develop with it.
The problem behind the rebuild
The previous Shopify theme had a mobile PageSpeed score around 15 and an average loading time of 7.5 seconds. Testing new shopping ideas was also slow.
The team wanted more control over the experience without making everyday content updates harder.
The approach
I built the storefront in Astro, with Shopify handling commerce and Sanity alongside Shopify Metaobjects supporting content. That separated the customer experience from the systems managing products and orders.
The build included a custom bundle experience and a way to test changes to the shopping journey. Interactive features were loaded where needed.
What changed
The project recorded a 40% increase in conversion rate after the September 2023 launch. Average page loading time fell to around half a second, with PageSpeed scores above 90 on mobile and desktop.
The lesson I take from this project is the value of connecting a technical decision to the daily work of both customers and the team. You can explore Shopify consulting if your store is reaching a similar point.
