Landing pages and enquiry forms
Make your offer, service area and next step clear. We can review the questions a form asks, the proof around it and how well the page matches the campaign or search that brought someone there.
Lead generation · Auckland
Give the right people a reason to get in touch.
A website should make it easy to understand your offer and take the next step. I help you connect the traffic, message and enquiry process.
Talk through your next stepA proper look at the problem
A partner for your Auckland business.
An Auckland service business covering several areas may be attracting enquiries it cannot profitably serve. We can look at service coverage, qualification questions and where acquisition spend brings the most useful conversations.
I work remotely from Wellington with businesses in Auckland and across New Zealand. Video calls and a shared project board keep your team involved in priorities, progress and feedback.
We start with your business, your customers and the decisions you need to make. I’ll tell you what I would focus on and why.
A useful starting point
I look at who is enquiring, what brought them to the site and what happens after they submit a form. That helps us improve the message and the quality of the conversation.
A $500 strategy report turns the review into a prioritised plan. The full fee is credited against your first month of ongoing support.
Start with a free discovery callWhat I can help with
Join up the first click and the follow-up.
Landing pages, email, CRM workflows and acquisition all shape the enquiry journey. I bring those pieces into the same conversation so we can improve the quality of enquiries and what happens after they arrive.
Email signup and nurture
Give people a useful reason to stay in touch, then plan relevant follow-up. The work can include downloadable resources, signup forms and email sequences that help prospective customers understand your service before they enquire.
CRM setup and automation
Connect your enquiry forms to a useful sales process. I can help with pipeline stages, notifications and follow-up workflows, so your team knows who needs a response and has the context for the next conversation.
Acquisition and structured testing
Review search, paid campaigns, retargeting, directories and referral sources against the enquiries they produce. We can test landing pages and messages, then put attention behind the channels that bring conversations your business can serve.
A few practical questions
Before we get started.
Can you help with both B2B and B2C enquiries?
Yes. The buying process shapes the work. A business buyer may need examples and several conversations before deciding; a consumer may need a clear service area, price context and an easy enquiry form. We build around those differences.
Do I need a new website or CRM?
Not necessarily. We start with the tools and process you already use. Improving a landing page, form or follow-up can be a useful first step, with larger platform changes considered when the existing setup is creating a clear constraint.
How do we measure lead quality?
We agree on what makes an enquiry useful to your business, such as location, job type, budget or timing. Connecting that feedback with the source of each enquiry helps us judge campaigns on more than the number of forms submitted.
A bit of homework, if you fancy it
Related reading.
A fresh perspective, on meWhat would I fix
What would I fix
on your website or app?
I’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call