The work behind the words
A few businesses. Some big steps forward.
Every business has its own messy middle. Here are a few of the problems I’ve helped work through.
Ecommerce · Confidential client
$2m → $7mA clearer plan. A much bigger year.
Business improvements, a tighter focus on what worked and sustained SEO helped this New Zealand store grow.
The work connected day to day business decisions with acquisition and the buying experience. We put attention behind proven channels and kept improving the store alongside them.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
AI search · Furniture retailer
300 → 8,000+Opening up a new discovery channel.
An international furniture brand grew its discovery traffic from ChatGPT over 2025.
The work combined structured product information, brand authority and repeated testing of how customers found the range through AI search.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
SEO · Electronics retailer
4×Making every page earn its place.
An electronics retailer added around 17,000 organic visitors per quarter through purposeful pages and local search.
Each product and collection page was mapped to a search topic. Site experience and local visibility were improved alongside the content, giving the store more ways to be discovered.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
Software · Conservation platform
200,000+Useful software, out in the field.
A web and mobile platform helped community groups record and share conservation work.
Offline support, custom forms and geospatial tools connected field observations with reporting for councils and conservation teams.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
SEO · Fashion retailer
+90%More of the right people finding the store.
Search work brought an extra 80,000 visitors per quarter to a New Zealand fashion store.
Faster pages, a joined up content plan and improved search presentation supported a 28% increase in online sales.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
ASO · Shipping software
From flat to foundA clearer place in the app store.
A focused listing and positioning strategy helped a rural shipping app reach New Zealand merchants.
The work connected the app’s specific use case with search, useful content and the communities already talking about that problem.
Client identity is confidential. I can talk you through the approach on a call.
Read the full case study
A closer look
Apps, platforms
and practical solutions.
Finding the right audience for a rural shipping app
A more focused listing and clearer positioning helped a Shopify app find its place with New Zealand merchants.
Read the article Case StudyOne place for community conservation data
How The Conservation Hub brought field data, forms and reporting together for New Zealand conservation groups.
Read the articleWhat would I fix
on your website or app?
I’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call
