SEO · Electronics retailer
Making every page earn its place.
An electronics retailer added around 17,000 organic visitors per quarter through purposeful pages and local search.
4×Organic traffic in one year
The challenge
During a difficult 2024 for many New Zealand retailers, this electronics store needed more customers to find its range through organic search. The work covered individual product pages, collections and the wider shopping experience.
A purpose for every page
I mapped each product, collection and other important page to a specific search topic. That gave the store a clear view of the searches each page should answer and where its content needed work.
A faster, more useful shopping experience
Search improvements were paired with work on loading speed and the browsing journey. Removing website issues and making pages easier to use gave visitors a better experience once they arrived.
Local search alongside the online store
I worked on the business’s local visibility, including its Google Business Profile and searches through Google Maps. Website pages also addressed local intent, such as people looking for an electronics store in Auckland or nearby.
The result
Organic traffic increased by 300%, or four times, over one year. The store gained around 17,000 additional organic visitors per quarter.
All case studies anonymised. Full details and references available under NDA.
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