SEO · Fashion retailer
More of the right people finding the store.
Search work brought an extra 80,000 visitors per quarter to a New Zealand fashion store.
+90%Organic traffic
The challenge
This local fashion retailer needed to grow search traffic during a tough 2023 trading year. The opportunity involved both the quality of the shopping experience and how the team produced and distributed content.
A faster store and a clearer layout
I improved average loading time from around five seconds to half a second and redesigned the store layout. The search work started with making the website a better place to shop.
One content plan across channels
I worked with the internal team on a combined content strategy for the website, social media and weekly newsletter. Cross-posting made content creation simpler while increasing the reach of each piece.
Improving search presentation
Changes to the website and its content increased appearances in Google rich snippets and the Discovery feed. This gave useful content more opportunities to reach people beyond the standard search listing.
The result
Organic traffic grew by 90%, bringing around 80,000 additional website visitors per quarter. The SEO work contributed to a 28% increase in online sales compared with the same period in 2022.
All case studies anonymised. Full details and references available under NDA.
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