SEO · Auckland
A ranking report can tell you where you sit. I help you decide what to do next, from technical problems to the pages your customers actually need.
Talk through your next stepA proper look at the problem
For an Auckland retailer with a broad catalogue, overlapping collections can make search work difficult to prioritise. We can identify which collections deserve their own search focus and which pages are competing for the same customer.
I work remotely from Wellington with businesses in Auckland and across New Zealand. Video calls and a shared project board keep your team involved in priorities, progress and feedback.
We start with your business, your customers and the decisions you need to make. I’ll tell you what I would focus on and why.
We’ll look at technical issues, the searches your customers use and the pages that answer them. Enquiries and sales tell us which work deserves more attention.
A $500 strategy report turns the review into a prioritised plan. The full fee is credited against your first month of ongoing support.
Start with a free discovery callWhat I can help with
Research, content, technical fixes and the customer journey belong in one plan. I look at how people discover your business and what happens when they arrive, with priorities tied to enquiries and sales.
Work out what customers search for and which page should answer each need. A topic map gives products, collections and service pages a clear purpose, and helps identify gaps or pages competing for the same audience.
Improve the usefulness of your pages with clearer copy, relevant media and answers to buying questions. I can work with your team on a content plan that reflects your expertise and speaks naturally to your New Zealand or international audience.
Review site structure, loading speed, page metadata and the issues making content difficult to discover or use. My development background means I can explain the fixes and help implement the agreed work across Shopify and other website platforms.
Look beyond individual pages to relevant directories, brand mentions and links from other websites. Where it fits your business, the plan can also connect traditional search with local visibility, AI discovery or app marketplaces.
From the work
SEO · Electronics retailer
Each product and collection page was mapped to a search topic. Site experience and local visibility were improved alongside the content, giving the store more ways to be discovered.
4×Organic traffic in one year
Read the full case study
A few practical questions
I look at the technical foundations, the content your audience needs and how search visitors turn into customers. Search Console, analytics and a review of the website help separate symptoms from causes and produce a practical order of work.
Yes. My work can include local search, AI discovery and app store optimisation. We choose the channels that fit your customers and business, with a separate approach for each rather than assuming the same changes work everywhere.
We agree on which topics, pages and customer actions matter at the start. Reporting connects changes in relevant visibility and traffic with enquiries or sales, so we can decide what to continue, adjust or investigate next.
A bit of homework, if you fancy it
Search keeps changing. Here is how I decide which parts deserve a business owner’s attention.
Read the article SEOA practical approach to featured snippets and Google answer boxes, with clear headings, direct answers and useful examples.
Read the articleI’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call
