Catalogue and collection planning
Map the way customers search to products and collections. We can review overlapping categories, navigation and gaps in the range of pages, then decide which collections need a distinct search focus.
Help shoppers find you
Make your products easier to discover.
Your products deserve pages that answer real buying questions. We connect your catalogue, collections and content to the way people actually shop.
Talk through your next stepA proper look at the problem
What we’ll work through.
A search plan built around your products and the customers most likely to buy them.
We start with your business, your customers and the decisions you need to make. I’ll tell you what I would focus on and why.
A useful starting point
We’ll look at technical issues, the searches your customers use and the pages that answer them. Enquiries and sales tell us which work deserves more attention.
A $500 strategy report turns the review into a prioritised plan. The full fee is credited against your first month of ongoing support.
Start with a free discovery callWhat I can help with
Give shoppers a useful page for each buying decision.
Your catalogue, content and storefront need to work together. The search plan should reflect what you sell and help people choose when they reach the store, with attention to both discovery and the buying experience.
Product information and copy
Help shoppers compare products and answer practical questions about suitability, delivery and use. The work can include descriptions, supporting content and a consistent approach to product information across the catalogue.
Storefront performance and structure
Review the technical issues affecting product discovery and the shopping experience. Page templates, loading speed and internal links can be considered together, with fixes prioritised across the store.
Content and commercial measurement
Connect useful articles and buying guides to the products they support. Review relevant search traffic alongside sales and the customer journey, so the content plan has a clear business purpose.
From the work
A closer look at the approach.
SEO · Electronics retailer
Making every page earn its place.
Each product and collection page was mapped to a search topic. Site experience and local visibility were improved alongside the content, giving the store more ways to be discovered.
4×Organic traffic in one year
Read the full case study
A useful place to start
A little homework
for your store.
Getting ready to launch or reviewing an established store? These free checklists help you work through the essentials and spot what needs attention.
Free checklist · Shopify
A store that’s ready for its first customer.
Work through the essentials before you open the doors.
- Launch with confidence
- Catch costly mistakes
- Make buying easy
Free checklist · Ecommerce
Find the gaps in a store that’s already running.
A fresh look at acquisition, conversion and the everyday details.
- Attract more shoppers
- Make buying easier
- Bring customers back
A few practical questions
Before we get started.
Can you work on a large product catalogue?
Yes. A topic map and review of shared templates help organise the work. We start with the products, collections and technical issues that matter most, rather than treating every page as an equal priority.
Does ecommerce SEO include conversion work?
The two often meet on the product or collection page. I consider whether search visitors can understand the range and take the next step. Larger conversion experiments can be scoped separately once the search priorities are clear.
A bit of homework, if you fancy it
Related reading.
AI
Is SEO Dead in 2025? How Your Strategy Should Change
Search keeps changing. Here is how I decide which parts deserve a business owner’s attention.
Read the article SEOHow to appear in the Google Answers Box (Featured Snippets)
A practical approach to featured snippets and Google answer boxes, with clear headings, direct answers and useful examples.
Read the articleA fresh perspective, on meWhat would I fix
What would I fix
on your website or app?
I’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call