Crawling and indexing
Review how important pages are discovered, which ones appear in search and where the intended structure breaks down. The work can cover internal links, redirects, sitemaps and instructions that affect how pages are accessed.
Get the foundations right
Give search engines a clearer path through your site.
Technical problems can quietly hold a good website back. I examine how your site is crawled, indexed and used, then sort the fixes by what matters most.
Talk through your next stepA proper look at the problem
What we’ll work through.
A technical review with clear explanations and a practical implementation plan.
We start with your business, your customers and the decisions you need to make. I’ll tell you what I would focus on and why.
A useful starting point
We’ll look at technical issues, the searches your customers use and the pages that answer them. Enquiries and sales tell us which work deserves more attention.
A $500 strategy report turns the review into a prioritised plan. The full fee is credited against your first month of ongoing support.
Start with a free discovery callWhat I can help with
Understand the problem before adding another fix.
A technical review connects the search data with how your website is built. Findings are explained in terms your team can act on, with the important fixes first and a clear plan for implementation.
Speed and mobile usability
Investigate slow pages and difficult interactions alongside the code, images and apps behind them. We prioritise changes that improve the experience of using the site, with checks before and after implementation.
Page structure and metadata
Check that titles, headings, structured data and page relationships describe the content consistently. Template-level fixes can be particularly useful when the same issue repeats across a large catalogue or publishing site.
An implementation plan
Group findings by impact, effort and dependencies so your developer has a workable brief. I can collaborate with your existing team or help carry out the agreed changes, then review the result in the site and search data.
From the work
A closer look at the approach.
SEO · Fashion retailer
More of the right people finding the store.
Faster pages, a joined up content plan and improved search presentation supported a 28% increase in online sales.
+90%Organic traffic
Read the full case study
A few practical questions
Before we get started.
Can you work with our existing developer?
Yes. The review can become a prioritised brief with examples and a clear reason for each change. We agree on who will implement the work and how it will be checked afterwards.
Is a technical audit enough on its own?
It depends on what is holding the site back. Technical fixes may remove a constraint, while weak content or unclear page targeting needs a different kind of work. I will explain where the technical review fits in the wider search plan.
A bit of homework, if you fancy it
Related reading.
AI
Is SEO Dead in 2025? How Your Strategy Should Change
Search keeps changing. Here is how I decide which parts deserve a business owner’s attention.
Read the article SEOHow to appear in the Google Answers Box (Featured Snippets)
A practical approach to featured snippets and Google answer boxes, with clear headings, direct answers and useful examples.
Read the articleA fresh perspective, on meWhat would I fix
What would I fix
on your website or app?
I’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call