Ecommerce · Auckland
More apps and more campaigns can make a store busier without making it better. We look at the whole business, then choose the few changes worth your time.
Talk through your next stepA proper look at the problem
An Auckland store combining online sales with multiple pickup locations needs a consistent promise about stock and availability. We can follow that journey from the product page to the order confirmation and find the points that create extra support work.
I work remotely from Wellington with businesses in Auckland and across New Zealand. Video calls and a shared project board keep your team involved in priorities, progress and feedback.
We start with your business, your customers and the decisions you need to make. I’ll tell you what I would focus on and why.
The store, the offer and the economics need to make sense together. We’ll compare acquisition, repeat orders and the buying experience before choosing where to put the effort.
A $500 strategy report turns the review into a prioritised plan. The full fee is credited against your first month of ongoing support.
Start with a free discovery callWhat I can help with
I work across Shopify design, development and ecommerce strategy. That means we can look at the customer experience and the day-to-day operation together, then agree which improvements deserve attention first.
Improve an existing theme or plan a new storefront around how your customers shop. The work can cover navigation, collections, product information and mobile layouts, with attention to how easily your team can maintain the store afterwards.
Connect the tools your business relies on and reduce repetitive store administration. I can help with custom Shopify apps, API integrations, reporting and automations, starting with the workflow you need to improve.
Bring acquisition and the buying journey into the same plan. We can review product and collection SEO, landing pages, delivery information and repeat purchases, so the next campaign has a store that supports it.
Some stores need a more tailored experience, such as a bundle builder or a connection to another platform. I can work on custom and headless commerce builds, weighing the extra flexibility against development and ongoing maintenance.
From the work
Ecommerce · Confidential client
The work connected day to day business decisions with acquisition and the buying experience. We put attention behind proven channels and kept improving the store alongside them.
$2m → $7mAnnual store sales
Read the full case study
A useful place to start
Getting ready to launch or reviewing an established store? These free checklists help you work through the essentials and spot what needs attention.
Free checklist · Shopify
Work through the essentials before you open the doors.
Free checklist · Ecommerce
A fresh look at acquisition, conversion and the everyday details.
A few practical questions
Yes. We can work with your existing theme, apps and team. The first review helps us distinguish changes worth making now from larger development work, so a new build is only considered when there is a clear reason for it.
Yes. I can help with strategy, design or development alongside your existing team. We agree to responsibilities and priorities up front, and use a shared project board to make the work and feedback easy to follow.
That depends on the problem. We start by looking at what your current Shopify setup can do, then compare existing apps with custom development. The decision should account for cost, maintenance and the experience your customers and team need.
A bit of homework, if you fancy it
How I think about useful editorial content and discovery for an ecommerce business.
Read the article ShopifyLessons from helping stores deal with repeated suspicious orders and the operational work they create.
Read the articleI’ll record a video of your website or app, with feedback on conversion, SEO and practical improvements. You’ll get an email with a link to watch the walkthrough.
Prefer a conversation? Book a free 30 minute call
